Rokeach developed the Value Survey (VS), a widely used instrument to measure human values. The VS consists of 36 terminal values and 18 instrumental values, which individuals rate in order of importance.
Rokeach, M. (1973). The nature of human values. Free Press. rokeach m 1973 the nature of human values pdf top
Milton Rokeach's 1973 work, "The Nature of Human Values," provides a comprehensive framework for understanding human values, their structure, and their function. The book's impact on social psychology, personality psychology, and related fields has been substantial, with the Value Survey remaining a widely used instrument in research and practice. The theory and its applications continue to inspire research on human values, their cross-cultural relevance, and their significance in shaping human behavior. Rokeach developed the Value Survey (VS), a widely
Rokeach's theory and the VS have been applied across various cultures, demonstrating the universality of human values. Research has shown that, despite cultural differences, certain values, such as freedom and happiness, are highly valued across cultures. (1973)
You can access a PDF version of the book online through various academic databases or digital libraries.
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